It seems like you can get coached for anything these days: Life Coaches, Business Coaches, Fitness Coaches, Wellness Coaches and even Coach Coaches are to be found en masse at the click of a mouse.
As unemployment increases, the general pool of life and professional skills becomes redundant, so the options are to suck it up and wait, or upgrade our skill sets. Going back to school is a traditional method that is not necessarily very effective. The burgeoning costs of education (still paying back those school loans?) with inflexible curricula and a lot of unnecessary padding make the standard operating procedure a less attractive option.
In order to get what we want, we need to be laser specific, and that's what personal coaching offers; more info in less time and no distractions. The quickest way from point A to point B is "as the crow flies" and in order to get to the point where we can start earning money, we have the option to be focussed with our trainer. With that comes a caveat, however. There are A LOT of people out there who either THINK that they are fit to coach OR really believe that they are but aren't.
The best way to deal with this is to interview your coach and get an agreement signed about what your needs and goals are and in what time you want them to be met. These are called "deliverables." If they can't or won't agree to this, find someone else. This is the first step in taking charge of our lives, and if we give our power to someone else, we can expect it to backfire. Trust me on this. An example of this is personal training - if your trainer looks like they live for cake, then they aren't going to be able to help you. If your business coach or marketing company can't pay their own rent, they aren't qualified to do anything but suck the money out of your wallet with no returns.
One last thing - if your coach does not primarily recognize him/herself as a coach (rather an actor or poet) then run, not walk, in the other direction. You are going to be paying your hard earned cash for a dilettante and not an expert.
Now, heads up and sharpen those pencils!